NEW FORCES OF CIRCULARITY — EMOTIONAL VALUE, GUOCHAO AESTHETICS, AND SUSTAINABLE INNOVATION
2026 New Consumer Recycling Forum
EMBRACING THE FUTURE
Trend Insight: New Paradigms of the Circular Economy Under the New Consumer Wave
Release of the annual industry insights report, offering an in-depth analysis of evolving Gen Z consumption behaviors and interpreting the latest green consumption policies to reveal future business opportunities. Through data and case studies, this session paints a clear picture of the future consumption landscape for attendees.
* Invited Institution Type: Market Research Institutions, Social E-commerce Platforms
Fireside Chat: From "Green Premium" to "Value Co-Creation"
A high-level discussion from the perspective of capital and the market, exploring how sustainable business models can transform from cost centers into value growth drivers, and how platforms can empower brands to achieve green transformation. Through dialogue, the session seeks to find the balance between business interests and social responsibility.
* Invited Institution Type: 3-5 Brands/Capital Institutions/E-commerce Platforms
BRAND PRACTICES
Case Study: Circular Innovation Pathways Across Three Scenarios
A focused presentation on how leading brands in three popular sectors—Guochao, New Tea Drinks, and Beauty & Personal Care—have translated circular economy concepts into successful business practices and product innovations. An in-depth analysis of the design thinking and operational logic behind their strategies.
* Invited Institution Type: 3 Brands (Guochao, New Tea Drinks & Coffee, Beauty & Personal Care)
Roundtable Dialogue: The "Truth Talk" on Sustainability for New Consumer Brands
Bringing together frontline brand operators for a lively debate on real-world challenges such as costs, market education, and supply chain collaboration. Participants will share experiences in overcoming hurdles, along with their genuine dilemmas. This is a deep-dive exchange on the collision between ideals and reality.
* Invited Institution Type: 3-5 Emerging Consumer Brands
TECHNOLOGY EMPOWERMENT
Smart Circularity — A New Era of AI-Driven Recycling and Regeneration
Showcasing cutting-edge technologies that are transforming traditional recycling and manufacturing. Presenting a comprehensive landscape of technological solutions for the circular economy and exploring how artificial intelligence can reshape the lifecycle of resources.
* Invited Institution Type: AI Vision Algorithm Companies, Industrial Robot and Automation Integrators
Material Rebirth: When Regenerated Aesthetics Meets the New Consumer Wave
This is not just about environmental protection; it's about transforming the unique textures, colors, and stories of recycled materials into a new "eco-aesthetic" sought after by Gen Z, creating a brand differentiation advantage. Redefining the aesthetic value of materials.
* Invited Institution Type: Recycled Material Suppliers, Bio-based Material Suppliers
Intelligent Manufacturing: Empowering the Circular Economy Through Flexible Production
Flexible production is a key technological pathway to address challenges in the circular economy, such as "performance fluctuations in recycled materials" and "small-batch supply." It meets the demands of new consumer brands for personalized, rapidly iterating, and sustainable products.
* Invited Institution Type: Plastic Packaging Processing Equipment and Automation Integration Enterprises
